Spark Mobile 'Win'
For Spark Mobile, we set out to reimagine their logo across 14 unique vignettes, each brought to life through a distinct visual style. Our approach blended Live Action, CG, VFX, and 2D cel animation, allowing us to explore a range of techniques while maintaining a cohesive creative vision. We wanted to define each cinematic world with humor and whimsy, finding the exact moment, action, or medium that made each iconic pop culture reference instantaneously recognizable.
"From CG to live action to cel animation, we always create with whatever tools the story demands. The medium should serve the idea, not the other way around, and whether it was a film camera, a mouse, or a paintbrush, our team used every method to make the best creative narrative possible."
Process
"Each vignette is a carefully crafted story, showcasing the diverse media experiences Spark has to offer. From epic fantasy dragons to dramatic soap operas, and even streaming your favorite music—Spark is at the center of it all, literally."
"Great creativity comes from great collaboration. Our production and creative teams worked in tandem to shape a bespoke pipeline that encouraged the exploration of ideas."
Creative Director: William Campbell
Associate Creative Director: Vin Kim
Art Director: Zach Herdman
Managing E.P.: Kirsten Noll
Executive Producer: Antonio Hardy
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Senior Producer: Michael Heil
CG Supervisor: Kevin Kolodinsky
Designers: Ana Chang, Kirt Critoph, Jee Kim, Vin Kim, Kevin Kolodinsky, Jina Kwon, Danna Macias, Kiron Robinson, James Levy, Anthony Madlangbayan, Helder Real, Stephanie Stromenger, Javier Tommasi, Mauricio Villa, Garret Walter
2D Animators: Michael Cafarelli, Ana Chang, Zach Herdman, Kenny Kerut, Kiron Robinson
Cel Animators: Ana Chang, Kiron Robinson
3D Animators: Kirt Critoph, Vin Kim, Mauricio Villa
3D Generalists: Liam Elias, Kevin Kolodinsky
Lighters: Jamil Primas
Compositors: Matt Lavoy, Rachel Moon
Flame Artist: Rachel Moon
Media Manager: Adrianna McKinley
Storyboards: Stephanie Stromenger, Jasper Yu
Colorist: Silver DeStouet
